Google announced the release of the June 2025 core update on June 30th at around 10:37 am ET. It seems as of July 2nd, we are starting to see the first signs of it actually starting to cause ranking volatility. It is early and I suspect you will all see this more visibly in the next day or so, but it does seem the core update ranking fluctuations have begun.
Google has confirmed an issue with Google Ads, where there are unexpected errors, high latency and other unexpected issues with the Google Ads advertiser console. Google said access is fine but it is likely serving some errors and other issues.
Here is a recap of what happened in the search forums today...
The past thirty days in the Google search and SEO universe was pretty hectic. We closed it out with the June 2025 core update after numerous unconfirmed Google ranking updates over the month - note we started to feel that core update today...
Google's John Mueller said that he doesn't think links play a role with how core updates work. He wrote on Bluesky, "I can't think of how these links would play a role with the core updates."
Microsoft has moved the Copilot search tab under the Bing Search box to the first position in that menu bar. With that change, it seems Microsoft renamed the "All" tab to "Web."